Third Eye Studio June Newsletter 2008 - Do it Yourself Search Engine Marketing and Optimization for small businesses

Do it Yourself Search Engine Marketing

by Heather LaCroix

I get asked this all the time...how come my site isn't on the first page of google? Well, even though I did my part and designed a professional looking website, optimized the pages with the right keywords and phrases in the tags; if you do not have alot of quality inbound links coming to your site, it will be really difficult to get in the top spot.

What do I mean by quality inbound links? Google interprets a link going to your website as a vote. The more votes you have, the higher your page rank will be and this increases the chances of your site being on the first page of google for your key phrase.

How can you get more inbound links to your website?

Submit your site to relevant directories, and lots of them. If you are an intuitive healer, then do a search for holistic or alternative directories and hand submit your site to them. These directories can include the free ones as well as the paid ones.
When submitting your site to these directories, make sure your key phrase is included in the title of the site, if they ask for it. For example, I make sure my link say "Holistic Web and Graphic Design by Third Eye Studio", or "Third Eye Studio Healing Arts Web and Graphic Design", and other versions. Vary the phrase a bit. This will really make a difference in getting you more votes for page rank.
Exchange links with complimentary websites to yours, and of course, make sure your key phrase is in the link you submit.
Other ways of promotion are social networking websites like myspace and facebook, Meetup.com, blogging and making sure your website link is included in the posts and/or on the sidebar links. Video and Audio podcasts, youtube...etc.

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	Do it Yourself Search Engine Marketing by Heather LaCroix I get asked this all the time...how come my site isn't on the first page of google? Well, even though I did my part and designed a professional looking website, optimized the pages with the right keywords and phrases in the tags; if you do not have alot of quality inbound links coming to your site, it will be really difficult to get in the top spot. What do I mean by quality inbound links? Google interprets a link going to your website as a vote. The more votes you have, the higher your page rank will be and this increases the chances of your site being on the first page of google for your key phrase. How can you get more inbound links to your website? Submit your site to relevant directories, and lots of them. If you are an intuitive healer, then do a search for holistic or alternative directories and hand submit your site to them. These directories can include the free ones as well as the paid ones. When submitting your site to these directories, make sure your key phrase is included in the title of the site, if they ask for it. For example, I make sure my link say "Holistic Web and Graphic Design by Third Eye Studio", or "Third Eye Studio Healing Arts Web and Graphic Design", and other versions. Vary the phrase a bit. This will really make a difference in getting you more votes for page rank. Exchange links with complimentary websites to yours, and of course, make sure your key phrase is in the link you submit. Other ways of promotion are social networking websites like myspace and facebook, Meetup.com, blogging and making sure your website link is included in the posts and/or on the sidebar links. Video and Audio podcasts, youtube...etc. continued...		If this sounds like alot of work, it is! I will take on a web promotion project here and there, but I mainly consider myself a designer, since that is what I love doing. So, I recently joined forces with a dedicated search engine marketer. Sue is really good and loves her work. She will be available for consultation at the end of the month for getting you on the first page of google and the others. Please feel free to email me questions about her services. IntuitiveInternet@gmail.com Recent Projects Logo Design for Cradle Boogie. This is going to be a new website of music just for kids! Website is coming soon! Website Design for Nancy Tursi, an accurate Psychic Medium in New Jersey. Nancy is now hosting a show called "Yours Truly with Nancy" on Contact Talk Radio. I listened to her first program today and have to say she is definately good!
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