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Keywords and Web Content Writing
More people will find your site if you use the right keywords in your website copy. Along with analyzing what sites are linking to your website, search engines also look at text and keywords on your pages so that you come up when people are looking for your type of products and services. In a nutshell, you need to have words in your web copy that people that people are searching for.
For search engine success, remember these three things:
- Include the most popular keywords in your copy, even though there is a lot of competition for them. It still matters. Example: if you are an energy healer, include energy healing in your copy.
- Use more targeted keywords such as geographic or a certain sector…for example, instead of just using “yoga”, try “hot yoga” or “yoga classes lake worth”…you get the picture…less competition…
- Use niche keywords in your copy that others haven’t used…even less competition. An example: going back to energy healing….what type of people are looking for energy healing? People who are stressed out or people who have just gone through surgery... You could create a page on your site about healing after surgery or just having a peaceful frame of mind. This could be a new page or an addition to an existing one. When people are looking for your topic, your page with targeted keywords would be more likely to show up. Naturally, have links going towards your energy healing service page.
Follow these short tips and you'll now be on your way to reaching your target audience!
For the do it yourselfers, check out Wordtracker.com for finding the best keywords and search volume. For link building, keyword analysis, and guaranteed placement in google, check out my collegue Sue.
She has years of experience in this area.
Cool New Project...
www.RawDolphins.com
Swim with wild dolphins and enjoy raw gourmet food in
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I was on the radio, check out my interview on the Joyful Light Hour with Todd Stockwell, Bonnie Wiesenberg and Gary Evans
“sometimes when you give something up,
you find something better.”
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